In 2009 MTVJams shined it's light on the Bay Area's diverse hip hop scene, they dedicated an entire day of programming to Bay Area interviews and videos. Bay Day became the #1 trending topic on Twitter and it's success paved the way for days dedicated to Texas, Chicago, Philadelphia, and Louisiana.
Bay Day's Creators; MTV's Tuma Basa, Giovani Hidalgo, Seaside Stretch, Rock Jacobs & Will Bronson have been working since Bay Day's success on bringing MTVJams back to where it all started. Today, MTV has returned to the golden state to feature not just the Bay Area but all of California with "Cali Day." Cali Day features interviews and videos from Ice Cube, Snoop Dog, Dr. Dre, 2Pac, E-40, Too Short, Suga Free, Glasses Malone, rising superstars Nipsey Hussle, Mistah F.AB., Fashawn and The Jacka along with countless others.
Check your local listings for MTVJams. Programming begins at 7am today (10/27) and runs throughout the entire day.