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Giovani Hidalgo and MTV Jams team up to create a 24 hour block of programing show casing and celebrating the Bay Area Hip Hop scene.

"In The Bay area we are trendsetters and we deserve to be recognized," E-40 told SOHH. "We got the most swag and finesse. And everything that's got anything to do with hustling, we already talked about it 20 plus years ago. And we showed the rap game how to get independent money. MTV Jams plays current and vintage Bay area music and it's a strong outlet awakening the sleep to new new and older talent."(SOHH)

MTV Jams is a Viacom-owned American hip-hop/urban music video channel that debuted on May 1, 2002, replacing the rock music video channel MTVX. Like its sister stations MTV Hits, VH1 Soul, and CMT Pure Country, MTV Jams is available exclusively on digital cable.

Check out Bay Day on MTV Jams all day Sunday, August 2, 2009.

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